Season 1: EP 015: Enhancing your brand, reputation and credibility

Insights into Healthcare PR and Reputation Management

In this episode, Justine Abson (Head of Marketing at Radar Healthcare) speaks to digital PR experts from JBH about the importance of digital PR in the healthcare sector. We discuss building reputation, increasing visibility, and promoting trust and credibility. We also chat about the benefits of digital PR and offer advice on managing public perception and handling crises.

On this episode of What the HealthTech, host Justine Abson discusses the importance of profile and reputation in the health and social care sector with Rebecca Moss and Lauren Wilden, digital PR experts from JBH.

The conversation delves into the significance of managing reputation, raising profiles, and promoting health organisations to new patients or residents. Rebecca and Lauren emphasise the role of digital PR in increasing visibility, building brand awareness, and establishing credibility in a competitive landscape.

Rebecca and Lauren go on to highlight the unique challenges and opportunities within the healthcare industry, where trust and credibility are paramount. They stress the importance of utilising traditional PR techniques alongside digital strategies to engage audiences effectively and provide digestible insights amidst complex medical information.

Additionally, thy touch upon crisis management and the necessity for transparency and accountability in maintaining trust, especially when negative PR arises. Overall, the episode underscores the tangible benefits of digital PR, including improved search engine rankings, enhanced performance metrics, and thought leadership opportunities that ultimately impact business outcomes in the healthcare sector.

Interested in being a guest on What the HealthTech? Let’s talk! Pop us an email at marketing@radarhealthcare.com