S5: EP 003: How EIDO Healthcare Builds Trust with Patient Information — The Role of the PIF TICK
01 October 2025
Tags:
How EIDO Healthcare Builds Trust with Patient Information | PIF TICK Explained
In this episode of What the HealthTech, we’re joined by Sophie Randall from the Patient Information Forum (PIF) and Julie Smith from EIDO Healthcare to explore how trusted health information can transform patient care.
We spotlight the PIF TICK, the UK’s only certified quality mark for reliable, accessible, and evidence-based health content, and how EIDO Healthcare uses it to enhance patient consent and communication.
With misinformation on the rise, the PIF TICK is more important than ever. Sophie and Julie share how it supports informed decision-making, combats misleading content, and ensures patient information is inclusive and trustworthy.
Available on Spotify, Apple Podcasts, and all major platforms.
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Tune in for...
- What the Patient Information Forum (PIF) is and its mission
- EIDO Healthcare’s journey with PIF TICK accreditation
- Combating misinformation in the age of AI
- How trusted information supports informed consent
- Making patient communication inclusive and accessible
